Objective: Promote the Grand Opening of the H de Glace in Quebec City, Canada. Issue: The H de Glace is a green project so the campaign as to be too. Solution: They put a lots of snowman everywhere in the city with to H de Glaces logo on their belly. A green way to interact with the environment of the population.
Advertising Agency: anecdote marketing, Quebec, Canada Creative Director: Simon Allard Art Director / Photographer: Simon Veilleux Released: January 2010via adsoftheworld.com