Pedigree

Information / Credits

Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious consequences to not taking care of your dog's teeth, but in a much more entertaining way.

Agency: TBWA\Chiat|Day Los Angeles TBWA\CCO & Global Director Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Directors: Chris Adams, Margaret Keene AD: Denise Zurilgen CW: Eric Terchilla Executive Agency Producer: Guia Iacomin Agency Producer: Christopher Spencer Production Co: MJZ Director: Rocky Morton Director of Photography: Kris Kachikas Prod Co Producer: Helen Hollien Editorial: Whitehouse Editor: Dan Oberle Asst Editor: Eileen Miraglia Post Producer: Joni Wright Color: CO3 Colorist: Mike Pethel Music: Adam Goldman & Julian Wass Audio Mixer: Rohan Young VFX: The Mill VFX Exec Producer: Sue Troyan VFX Producer: Arielle Davis Lead Flame: Billy Higgins Flame Assist: Becky Porter Lead CG: Steve Beck CG: John Leonti Photographer: Josh Withers / Arthaus Retouching: Arthaus Post Production: E Graphics Art Producer: Marissa Serritella Print Producer / Project Manager: Aliza Grover / Janet Perez Account Team: Peter Bracegirdle, Claire Telling, Go Wakimoto, Rachelle Hedges