Nike

Information / Credits

Every athlete lives for the gold medal. Delivering Nike core brand spirit Just Do It effectively to target audience with showing Yunas(the hottest athlete ever in Korea) most genuine aspect of herself as an athlete rather than emphasizing her angelic and girlish figure shown in other advertising campaigns till now.

Advertising Agency: Diamond Ogilvy, Seoul, Korea Executive Creative Director: Wain Choi Creative Director: Jaehyuk Jang Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder Copywriters: Hoyoung Kim, Kyungsic Park Photographer: Russell Monk Published: January 2010