First Hug

Information / Credits

Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal Chief creative officer: Yoram Levi Creative Director: Tal Perelmuter Art Director: Aia Bechor Copywriter: Tom Reuveni Account Executive: Elad Kuperman Studio: Eyal Orlee Published: January 2010