This Sprite campaign from BBH New York was built around the 2010 Sprite Slam Dunk Contest. Unlike most sports campaigns which feature celebrity athletes who are supposed to inspire us, the fans, we wanted to show fans inspiring those athletes. In fact, this whole campaign was targeted directly at only 4 specific people: the participants in this year's dunk contest. To get the word out, BBH teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find those poets who would become the voice of basketball fans everywhere. These poets used their literary skills and passion for basketball to challenge and inspire the dunkers in this year's contest, the same way the dunkers have always challenged and inspired us fans. After a nationwide search in poetry clubs, online, on the street and through word of mouth, we were hit up by hundreds and hundreds of poets, all performing their own amazing, unique pieces. We ended up filming 6 performances in two cities with up and coming Spoken Word artists Kesed, Marcus, B Yung (all from NY), Jadon (from Philly), Jon (from LA) and T Miller (from Detroit). The juxtaposition of these two art forms--slam poetry and the slam dunk--made for some original, artful and starkly honest films, the likes of which we don't often see in a category so saturated with big contracts and bigger productions.
Sprite Slam Dunk Credits: Client: Coca Cola Titles: All Star, Art, Books Agency: BBH New York CCO: Kevin Roddy CD: Matt Ian, Amee Shah Art Director: Josh Rosen Copywriter: Mark Svartz Art Poetry: by T. Miller All Star Poetry: by Jon Beavers Head of Broadcast: Lisa Setten Producer: Orlee Tatarka Production Company: PRETTY BIRD Director: Paul Hunter Executive Producer: Kerstin Emhoff Editorial Company: CUT & RUN Editor: Steve Gandolfi Telecine Company 3 Audio: Sound Lounge