Juicy Fruit

Information / Credits

There is a much juicier chew Wrigleys wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Advertising Agency: DDB Sydney, Australia Photographer: Jeremy Park Executive Creative Director: Matt Eastwood Creative Director: Mark Harricks Art Director: Simon Johnson Copywriter: Charlie Cook Producer: Corina Slack Agency Producer: Bryson Holt Typographers: Jay Young, Erwin Santoso 3D: Cream Retoucher: Cream