As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com. Directed by Joe Berlinger with producers @radical.media, "Living with Robots" investigates humankind's keen interest in robots and how robots can challenge the impossible by saving lives while also holding the promise to become more integrated and helpful in daily life. The film highlights Honda's ASIMO (Advanced Step in Innovative Mobility), the world's most advanced humanoid robot, and the company's commitment to researching and developing bipedal mobility and how the research improves technologies across the company. "Star Trek" and "Transformers" screenwriters Roberto Orci and Alex Kurtzman, academics, philosophers and several Honda associates and engineers are featured in the film. "Our new film, 'Living with Robots,' features some of the most interesting subject matter we've ever covered in the 'DREAM THE IMPOSSIBLE' Documentary Series. Acclaimed director Joe Berlinger really brought to life the fascinating story of the role of robotics in society. Many people are aware that Honda is researching robotics with the ASIMO project, but this film gives us a thoughtful and artistic glimpse of ASIMO and the future of robots that we've never seen before," said Curt Johnson, creative director at RPA.
Advertising Agency: RPA, Santa Monica, CA, USA Creative Director: Curt Johnson Photographer: Davi Russo Film Chief Creative Officer: David Smith Writers: Todd Carey, Curt Johnson Agency Producer: Gary Paticoff Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes Production Company: @radical.media Producer: Andrew Flakelar, Todd Carey, Curt Johnson Director: Joe Berlinger DP/Lighting/Cameraman: Andrij Parekh Editor: Joshua L Pearson/Outpost Digital Original Soundtrack: Q Department Post Production: Outpost Digital Graphic Designer: Dave Dimeola, Chris Rubino Interactive Chief Creative Officer: David Smith Executive Producer, Content: Gary Paticoff Creative Director/Art: Curt Johnson Associate Creative Director/Copy: Todd Carey Senior Art Director/Art: David Mesfin Senior Copywriter: Brenna Hajek User Experience Lead: Alex Yra Technology Director: Scott Westerfield Technologist/Flash: Jeff Siegal Aired: January 2010via adsoftheworld.com