RBC Olympic Torch Relay Sponsorship

Information / Credits

In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.

Advertising Agency: BBDO Toronto, Canada Agency Producer: Dena Thompson Creative Directors: Carlos Moreno, Peter Ignazi Copywriter: Craig McIntosh Art Director: Jaimes Zentil Director: Chris Sargent Production Co & City: Soft Citizen Producer: Ed Callaghan Exec. Producer: Eva Preger Director of Photography: Chris Sargent Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post Editor & Company: Ross Birchall, Bijou Editorial. Toronto Music & Music Publisher: Apollo Music