adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyones invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a years worth of celebrations. Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts youve followed for a lifetime. The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel. Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force youre on, believe the hype, this year is going to be massive.
Client: Adidas Agency: Sid Lee Director: Nima Nourizadeh Production House: Partizan Editing: Daniel Sherwin Special Effects: The Mill - London Sound Design: Mathieu Lafontaine Mix: Boogie Studio Production: Jimmy Lee