Three works that DDB Brasil made for S㯠Paulo Museum of Art (Masp). The most famous photographer, Walker Evans, that portraied history moments of the Great American Depression of 1929, devoting the biggest American photographer of century XX. With the title No, He didnt say say cheese before taking his photo, one of the pieces portraies the suffering of the population at the time. Already another one brings the heading At a time when no one had anything, those with a camera made history.
Title of ads: Say Cheese, Camera, Photos Agency: DDB Brasil Advertiser/Client: MASP Product or Service: Exhibition Campaign: Walker Evans Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis Art Director: Guilherme Jahara Copywriter: Marcelo Reis Photographer: Fundaciapfres Collection Account Supervisor: Daniel Malavazzi, Kim Moraes Media: Vilma Morais, Maria Ang鬩ca Ono Advertisers Supervisor: Paulo Donizete