Driving a convertible in Halle (Salle) at first glance this doesnt appear particularly spectacular, but in reality its a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to blow Halles clouds away. This extraordinary feat can be witnessed in the film Sun in Halle, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the citys proud inhabitants enjoying the sun in an affordable convertible from Sixt, of course.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germanyvia adsoftheworld.com