The initiative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstations MotorStorm Pacific Rift game, then ends up on stage with Sonys new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real. The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation.
Advertising Agency: 180LA, USA Executive Creative Director: William Gelner Creative directors: Gavin Milner, Grant Holland Executive Producer/Managing Partner: Peter Cline Senior Producer: Tony Stearns Account Director: Katrin Tenhaaf Account Executive: Jacob Gentry Copywriter for brand line make.believe: Lee Hemstock, Dario Nuccivia adsoftheworld.com