Cetelem Responsible loans

Information / Credits

Teaser ad. To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Advertising Agency: TBWA, Paris, France Creative Directors: Eric Holden, R魩 Noel Art Director: Mohamed Bareche Copywriter: Daniel Perez Director: David Gray Production company: LaPac Paris Aired: October 2009