zendough.com is an interactive tool that organizes an individuals key financial information into a clear-cut, customized snapshot complete with personalized analysis and advice. While the category conversation has been about credit scores and reports, zendough.com and its marketing effort reframe the category itself by presenting a solution that helps consumers take control of their finances and find a sense of peace and order with their money. The engagement strategy connects with a unique type of financial manager the active and involved throughout their social graph with high-impact digital efforts and sponsorships, TV, print, media relations and a street marketing effort.
zendough.com Credit List: Client: TransUnion Interactives zendough.com Agency: Cramer-Krasselt/Chicago EVP/Chief Creative Officer: Marshall Ross Group Creative Director: G. Andrew Meyer Senior Copywriter: Brian Bennett Senior Art Director: David Levy VP/Interactive Director: Jamie Anderson Producer, Interactive: George Zrust Interactive Art Director: Leigh Masters Interactive Copywriter: John Angelopolous Producer, Freelance: Tammy Auel SVP/Group Account Director: Patty Cohen Account Supervisor: Jamie DeFer SVP, Group Planning Director: Joan Colletta-Sapp VP/Group Media Director, Interactive: Brian Mandelbaum VP/Group Media Director: Marcia Selig Production Partner: The Sweet Shop Director: Mr. Hide Director of Photography: Guillermo Navarro Interactive Production Partner: Luxurious Animals Creative Director/Sound Designer: Garrett Nantz, Producer: Ali Baranker, Flash Programmer/3D Artist: Justin Schrader; Chaiwen Chou Designer/Animator: JB Ayers; Matt Johnson 3D Artist: Evan Passero Production Artist: Ewen Ku Visual Effects: Fin Design, Sydney Music/Sound Design: Q Department Print Photographer: Ross Brown