"Languages made easy"
We know that Dubai speaks many languages, and many young people want to learn them.
Some want to expand their horizons. Others want to make opportunities happen, communicate better, or just learn something new.
To connect with this audience, we created a 100% scalable, targeted banner ad.
The concept is visual, simple and tactical even those with limited language skills can play. First, viewers select the flag of a country that interests them. Next, they use the Rubix cube to create the flag themselves. Once they've made the flag, they win 5 FREE courses with Berlitz Language School. Using the guides makes creating the flag simple, and lets you know that with Berlitz, language learning can be both easy and fun!
The Result? Simple, engaging and tactical brand engagement online that helps cross language boundaries without the headaches.
Credits
Advertised brand: Berlitz
Advert title: Rubiks cube
Headline: Languages made easy
Advertising Agency: MEMAC OgilvyOne (Dubai)
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Melanie Clancy
Flash Developer: Sarabjeet Singh
Media: Anna Gibbons
Published: December, 2009
