Flat tire? Het Zwarte Fietsenplan. Sales and repairs. Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan. Copy Text: Flat tire? Het Zwarte Fietsenplan. Sales and repairs.
Advertising Agency: N=5, Amsterdam, The Netherlands Agency website: http://nis5.nl Art Director: Paul Bakker, Ed van Bennekom Copywriter: Jasper Diks Photographer: Reza Harek Published/Released/Aired (Month, Year): December 2009