When you're ready to modify... nothing. Press Ctrl+A to find out more. Link: http://www.volkswagen.com.my/EDM/20091117_GolfGTI/index.html The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".
Advertising Agency: Tribal DDB, Malaysia Creative Director: Faizal Reza Art Director: Maharis Azman Copywriter: Yap Swee Jin Published: November 2009via adsoftheworld.com