We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of "Royal Canin Great Dane" dog food!
Advertising Agency: Heye & Partner GmbH, Hamburg, Germany Creative Director: Karsten Kuhn Copywriter: Jost Kaehler Art Directors: Linda Tiemann, Julia Hellwege Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauw; Placarding: awk Aunwerbung GmbH, Hamburg Agency Producer: Corinna Bonsen Account Executives: Jana Kruse; Image Editing: Max Horn䫬 Installation: Andr頍artensvia adsoftheworld.com