Edith Cavell Hospital

Information / Credits

Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message: It's a little premature, but Happy Christmas.

Agency: McCann-Erickson, Belgium Creative Director: Jean-Luc Walraff Copywriter: Gregory Defay Art Director: Gregory Defay Photographer: Thierry Siebrand