Y&R, New York tapped director/photographer Aaron Ruell to bring the ponder beards to kids in the print component of its safe texting campaign for LG.
Agency: Young & Rubicam, New York Client: LG Mobile Chief Creative Officer: Ian Reichenthal Chief Creative Officer: Scott Vitrone Global Creative Director: Darren Moran ACD/Copywriter: John Battle ACD/Art Director: Jeff Blouin Art Director: Jan Jaworski Copywriter: Tara Lawall Art Producer: Maggy Lynch-Hartley Photographer: Aaron Ruell Photographer Representation: Giant Artists