Egg Baby

Information / Credits

Blue pacifier stickers are placed on advertisements all over the city without explanation to generate buzz. 5,000 real blue pacifiers (bottom right) are then placed in various locations around the city, leading to the micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA Creative Director: Marta Ibarrondo Art Directors: Mina Bouhnick, Lex Siegman, Jin Ryu, Yin-Fan Lu Copywriters: Mina Bouhnick, Lex Siegman Published: December 2009