LA-based special effects and finishing boutique Arsenal FX recently lent its talents to a pair of snow-themed spots, each with its own take on holiday fun: "Snow Motion," for L.L. Bean via GSD&M, captures the crisp, fresh beauty of a winter day, as a family engages in sledding, snowball fights, and more. The visual treatment of the action underscores the message that every moment counts. So does every penny, something L.L. Bean understands, as it provides rewards to its customers this holiday season. Work by Arsenal FX included secondary color correction and graphics placement. We transition from day to night with a second wintry spot from Arsenal FX. The company follows up on its previous work for U.S. Cellular ("Crayon") and Publicis & Hal Riney with "Snow." In this romantic and fanciful allegory about staying connected, a couple seizes the perfect opportunity to create snow angels side by side. Snow replication, graphic placement, secondary color correction, and background compositing are among the contributions from Arsenal FX that help bring these snow angels down to earth.
Client: LL Bean Spot Title: "Snow Motion" Air Date: December 9, 2009 Agency: GSD&M Producer: Paul Golubovich Copywriter: Dominick Walker Art Director: Shane Starr Production Co: RSA Director: Malik Sayeed Editorial: Chrome Editor: Hal Honigsberg Post/VFX: Arsenal FX Flame Artist: Mark Leiss Flame Artist: Joseph Grosso Assistant: Jameson DeSantis Producer: Ashley Hydrick