The new 60 second film, created by Wieden + Kennedy London, showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO. Everything highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today with the focus on the popular British-built Civic model. Our new film for Honda, 'Everything', breaks this week during the premiere of James Cameron's 'Avatar'. The film showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, to motorcycles, and the humanoid robot, ASIMO. The film highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today - focusing in particular on the British-built Civic. The film, directed by Scott Lyon, was shot over five days on a high security Spanish test track, on water and in Honda's UK training facility - the Honda Institute. Edited by Richard Orrick, there are 972 edits over 17 video layers, making each section essentially an edit in itself. The soundtrack is 'Atlas' by Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert. The sound designer, BAFTA award-winning Martin Hernandez, has worked on films including Babel, Pan's Labyrinth and 21 Grams. The film will air on UK TV on 18th January 2010.
Agency: Wieden + Kennedy, London Client: Honda Creative Director: Tony Davidson Creative Director: Kim Papworth Copywriter: Sam Heath Art Director: Chris Groom Producer: Anna Smith Production Company: Outsider Director: Scott Lyon Producer: Zeno Campbell Director of Photography: Steve Chivers Post Production Facility: The Mill Lead Flame Artist: Neil Davies Flame Assistant: Gary Driver Flame Assistant: Richard Roberts Flame Assistant: Paul Downes Online Producer: Liz Brown Edit House: Work Post Editor: Richard Orrick Sound Facility: Wave Sound Engineer: Tony Rapaccioli Sound Engineer: Aaron Reynolds Sound Designer: Martin Hernandez Music Editor: Daniel Pepe Music: The Battles 'Atlas'