City Harvest, a food rescue organisation in New York City, has released Apples, iPhone footage of thousands of apples to show how food is wasted in New York City. The spot includes real iPhone footage of the subway and 500,000 CGI apples produced at The Mill, New York.
The Apples ad was developed at Draft FCB, New York, by chief creative officer Michael Simons, executive creative director Keith Loell, senior copywriter Greg Wikoff, senior art director Todd Eisner, junior art director Brad Muramoto, senior producer Liz Haberman, senior business manager Jennifer Rubin. Filming and post production were done at The Mill, New York, by creative director/director/editor Angus Kneale, director/joint Head of 3D Yann Mabille, producer (live and VFX) Dan Roberts, line producer Richard Schwab, editor/lead 3D artist Vincent Baertsoen, 3D artist Naotaka Minami, lead Flame artist Cole Schreiber, Flame assistant Gigi Ng, combustion artist Melissa Graff, still photographers James Studdart and Alex Maxwell. Sound was designed and mixed at Sound Lounge by Evan Mangiamele and Philip Loeb, with executive producer Gloria Pitagorsky.