Wieden+Kennedy Amsterdam launch the EA SPORTS FIFA10 viral Blindfolded Keepie Uppie Challenge, a call to action for football fans and gamers the world over. Football stars Benzema, Walcott, Mandanda, Cahill, Lewandoski, Chellini, Dzudzsak, Schweinsteiger, Ivanschitz and even Xavi struggle to show their pro skills, leaving Ronaldinho to dominate, and set down the gauntlet. With EA SPORTS FIFA EARTH showing over 100 million online matches played to date in FIFA10, during a heated start to the football season, and World Cup qualification drama dominating the press, the content offers a more playful side of the global sport. A reminder that football pros, football fans, and football gamers are all created equal. However big football gets, at its core, its the most fun and democratic sport in the world. The EA SPORTS Blindfolded Keepie Uppie Challenge is hosted on a dedicated You Tube Channel <http://www.youtube.com/blindkeepieuppie> encouraging viewers to respond to the challenge with their own personal attempts. Account Director, Alex Bennett Grant explains: FIFA10 launched as the fastest selling sports game in history and has also become the best selling title in the 27-year history of EA SPORTS. The intensity and emotion of football can be pretty heavy and with this portion of the campaign we want to show the more playful side of FIFA10 and football in general. It levels the playing field for everyone by giving them an opportunity to get involved in the campaign and potentially do better than some of the best football players in the world. http://www.youtube.com/blindkeepieuppie The EA SPORTS Blindfolded Keepie Uppie Challenge is a part of the FIFA10 How Big Can Football Get? integrated campaign including digital, print, and broadcast. The campaign was created by Wieden+Kennedy Amsterdam. Creative Directors Edu Pou and Joakim BorgstrProducers Elizabeth Dwyer, Cat Renolds, Copywriter Rick Chant, Art Directors Barney Hobson, Camera and Editing Sanne Van Hecke, Executive Creative Directors John Norman and Jeff Kling, Strategic Planner Jonas Vail, Account Team Jesse Long, Alex Bennett Grant, Frederic Point and Business Affairs, Barrie Williams.
Advertising Agency (Name, City, Country): Wieden+Kennedy, Amsterdam Creative Director: Edu Pou and Joakim Borgstrom Art Director: Barney Hobson Copywriter: Rick Chant Other credits: Camera/Editor, Sanne Van Hecke Published/Released/Aired (Month, Year): December 2009