The Victorian Department of Primary Industries

Information / Credits

The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations.

Advertising Agency: Marmalade Comms, Australia Creative Director: Neil Mallet Art Director: Tim Forte Copywriter: Dan Forrestal Illustrator: Gal Shkedi Animator: Cam Gough Production: Beaver Sound Design: Final Sound Published: September 2009