We all love to eat, but wouldn't it be great to eat all over the world? Cutters' via DRAFT FCB created a recent spot for Diners Club International and it's both beautiful and delicious. The spot takes you on a first-class, picturesque sensory journey with each shot captivating and evoking cultural experience and exclusivity. Cutters' lead editor Nadav Kurtz states, "The sheer amount of compelling material, with over 30 hours of 35mm, 16mm and Hi-Def footage, was initially daunting. I spent the first week just digesting it all and cutting longer versions. I was initially drawn to the "bigger," more beautiful imagery. But by the second week, it became clear that the spot also needed those simple, intimate human moments. Draft FCB's John Claxton, Kurt Fries and Greg Lederer were, as always, very patient and thoughtful and were committed to giving the footage its due diligence. In this type of spot, there's a moment when the cut achieves a certain harmonious balance and I feel like we captured that."
Client: Diners Club Int'l Agency: DRAFT FCB Production Company: Believe Media Director: Jeff darling Music + Sound Production: Another Country Group Creative Director: John Claxton Creative Director: Kurt Fries Producer: Marc Benardout Senior Agency Producer: Greg Lederer Editor: Nadav Kurtz Country: United States of America Other Credits: Cutters Cindy Duffy, Executive Producer Nadav Kurtz, Editor Kristin Gerhart, Assistant Editor Ryan Schnizlein, Technical Director Aaron Kiser, Assistant Sol Design Bruce Rindler, Producer Steve Wood, Artist Michelle Timpone, Artist Adam Kohr, Assistant Another Country Tim Konn, Executive Producer John Binder, Mixer Louise Rider, Assistant The Film Workers Club Michael Mazur, Colorist