Be Quotable - Guerilla Campaign
Talk 1410 Be Quotable Problem: need to create awareness for new brand position of being opinionated, informational and memorable Solution: guerilla ads posted around topical, controversial city sites Function: place guerilla signage all around the city at controversial locations
Advertising Agency: Spring, Vancouver, Canada Creative Director: Rob Schlyecher Art Director: James Filbry Design Director: Perry Chua Copywriter: Jessica Mori Designer: Simon West
via adsoftheworld.com