Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody. In order to do so, they used the entrance doors in the supermarkets, modified to look like theyre dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee cleaned the window, leaving a crystal clear view of the supermarket interior.
Advertising Agency: Tempo Advertising, Bucharest, Romania Creative Directors: Adrian Preda; Bogdan Costin Art Director: Dan Costea Copywriter: Alina Rosioreanu Additional credits: Danieala Munteanu, Diana Stancu Released: November 2009