The campaign consists of stickers that look like brass memorial plaques that were affixed to park benches around the city. The stickers provided the url to a pro-euthanasia microsite. The issue of planned euthanasia is currently before the Canadian courts.
Credits
Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay, Andy Manson
Art Director: Andy McKay
Copywriter: Andy Manson
Released: November 2009via adsoftheworld.com
