Dignity in Death

Information / Credits

The campaign consists of stickers that look like brass memorial plaques that were affixed to park benches around the city. The stickers provided the url to a pro-euthanasia microsite. The issue of planned euthanasia is currently before the Canadian courts.

Advertising Agency: Cundari Advertising, Toronto, Canada Creative Directors: Andy McKay, Andy Manson Art Director: Andy McKay Copywriter: Andy Manson Released: November 2009