How many litres of body lotion will be absorbed into your system in your lifetime? Burts Bees Canada, creator of distinctive natural personal care products, unveiled a series of provocative installations that demonstrate how products that are put on the body are absorbed into the body. The installations were created by zig, Burts Bees agency of record in Canada, and are being showcased in malls and high-traffic areas in Toronto and Vancouver. Research has shown that the body absorbs a significant amount of personal care products such as cosmetics, lotions and soaps, which can be particularly alarming for those using synthetic formulas. Larger-than-life displays were constructed to help consumers visualize the potential impact. Torso is a transparent mannequin that appears to be filled with body lotion, with signage that poses the question, How many litres of body lotion will be absorbed into your system in a lifetime? to promote Burts Bees Body Lotions. A traditional table setting takes an unappetizing turn, as a huge block of lipstick is served as the main course for the Lipstick installation, which asks passersby, Are you hungry? How much lipstick will you eat in your lifetime? to highlight Burts Bees Lip Glosses and Shimmers. Baby Bottle showcases a towering eight-foot bottle constructed of lotions, ointments and powders and ponders, How much of what you put on your baby will ends up in your baby? to showcase Burts Bees Baby Bee line of products. Burts Bees maintains the highest standards of natural in personal care, and all of our products are 95% natural or higher, said Maureen Pharand, marketing manager, Burts Bees Canada. The exhibit demonstrates the importance of using all natural products as opposed to synthetic. In fact, most synthetics are derived from or created to mimic the benefits of natural products. The natural claim has become a bit confusing to many consumers, as some products pose as natural, but do not actually meet the criteria associated with truly natural at least 95% all natural ingredients with minimal processing, said Lynda Torneck, team coach at zig. We want women to think twice about what they are putting on their skin, and educate them that Burts Bees offers all natural options beyond its much-loved lip balms. The exhibit was unveiled earlier this fall as part of an event at the Gardiner Museum in Toronto, where Burts Bees Vice President of Research & Development Celeste Lutrario also introduced new products in the Natural Anti-Blemish Solutions line. The exhibit will now travel to locations including Eaton Centre, Yorkdale Mall, Square One, Vaughan Mills and Union Station in Toronto, and Pacific Centre in Vancouver, where Burts Bees staff will be on-hand to field questions and offer passersby more information on the brand. The traveling display will run through February 2010.
Advertising Agency: zig, Canada Executive Creative Director: Martin Beauvais Art Director: Briony Wilson Writer: Lorraine Tao Coach: Lynda Torneck Planner: Doug Potwin Team Leader: Leslie Hunter Project Manager: Anne Cayer Studio: Cathy Lam, William Leung Retoucher: Jeremy Thompson Print Production: Jen Dark Media Director: Laurissa Stebeleski Builders: Performance Solutions Photographer: Dave Sloanvia adsoftheworld.com