Every drink is an Exceptional Experience IN AN ABSOLUT WORLD a Vision from Kate Beckinsale & Ellen Von Unwerth Explore more exceptional drinks at Facebook.com/Absolut ABSOLUT VODKA debuts Drinks, the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, Drinks brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically-acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks. With the tagline, Every Drink is an Exceptional Experience, the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among todays vodka connoisseurs. The initiative underlines that every cocktail starts with a story from the legendary lore of the Bloody Marys creation at Harrys Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan. As the next iteration in the campaign, Drinks is a witty interpretation of classic cocktails that pay homage to ABSOLUT VODKAs legacy as a truly iconic spirits brand and the key ingredient in making these drinks an exceptional experience for consumers and bartenders, says Tim Murphy, ABSOLUT Vice President of Marketing. No other vodka has as much longevity within both the cocktail and creative worlds, and Drinks is the culmination of our 30 years of bringing collaborations to life, while showcasing the drinks that made the brand a back bar staple.
Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen von Unwerth captures Kate Beckinsale and Zooey Deschanels characters as they are immersed in different cocktail worlds. The drinks profiled include the iconic cocktails that made the brand famous, like ABSOLUT Bloody, ABSOLUT Cosmo, ABSOLUT Twist and ABSOLUT Crush, as well as a new recipe to be revealed in the coming months.
Advertising Agency: TBWA, USA Chief Creative Officer: Mark Figliulo Creative Director: Rob Baird Associate Creative Directors / Art Directors: Kris Wixom, Hoj Jomehri, Thiago Zanato Associate Creative Director / Copywriter: Alisa Sengel Wixom Executive Producer: Matt Bijarchi Director Art Production: Teresa Rad Talent: Kate Beckinsale, Zooey Deschanel Photographer: Ellen Von Unwerth Production Designer: Kristen Vallow Wardrobe Stylists: Nicola Formichetti, Kate Young Hair Stylist: Jimmy Paul Make Up Artists: James Kaliardos, Vasilios Tanis Production: Moo Studios Beauty Retouching: Box Studios Retouching / Post-production: E-graphicsvia adsoftheworld.com