Xdress.com

Information / Credits

Client: Xdress.com is an online boutique for male cross dressers. Problem: Lack of awareness and traffic to their website. Solution: Create a memorable guerilla piece that can be easily applied Function: Adhesive dresses containing the sites URL that could easily be applied to public washroom symbols.

Advertising Agency: Spring, Vancouver, Canada Creative Director: Rob Schlyecher Art Director: Jeremy Grice Designer: Jeremy Grice Production: Stacey Barton Published: January 2009