Do Not Iron, Do Not Bleach, Do Not Tumble Dry. Handle With Care, wash at XXL Carwash. XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label sticking out like they sometimes do out of the collar of ones clothes. The label on the car is informing its owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Advertising Agency (Name, City, Country): Houdini, Amsterdam, The Netherlands Agency Website: http://www.houdini.nl Creative Director: Boris Peters and Wilbert Leering Concept: Arthur T Mannetje, Peter Halma and Sophie Lever. Art Director: Arthur T Mannetje and Peter Halma Copywriter: Arthur T Mannetje and Peter Halma Published/Released/Aired (Month, Year): November, 2009