PUB, Belgiums nr. 1 advertising magazine, asked us to do the cover of their Cannes edition. The magazine is read both by advertisers and agencies. Each month, a different agency is asked to create the cover, so every PUB cover is watched carefully in the industry: its one of the more impactful media for the agencies to get their message through.Thats even truer for the Cannes edition. Normally, this is the edition where creativity gets the lion part of the attention. This year however, most agencies didnt feel like celebrating. With the crisis hitting hard, few Belgian delegates could attend the festival.
URL www.holdyourlion.com Agency: Proximity BBDO Brussels Type: Case Study