Eye tracking Alberto Giacometti
Every page an eye-catcher. DU. Arts and Culture Magazine. In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad and showed how compelling every single page of a "DU" issue is.
Advertising Agency: Euro RSCG Zrich, Switzerland Agency website: http://www.eurorscg.ch Executive Creative Director: Frank Bodin Creative Director: Axel Eckstein Copywriter: Ivan Madeo Art Director: Christina Wellnhofer Graphic Designer: Sarah Kahn Published: October 2009