Contest is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month. The :15 spot returns to the "I Exist!" support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a "satisfying diet drink." As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants. "There's only one way to settle this!" the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch. Just watch it to find out what Sasquatch thinks.
Advertising Agency: Deutsch, LA, USA President/Chief Creative Officer: Eric Hirshberg SVP/Group CD: Chris Ribiero Sr. Designer: Marius Gedgaudas Sr. Producer: Tracy Jones SVP/Group Account Director: Valencia Gayles Account Director: Helen Murray Production Co: Bent Image Lab, Portland, OR Director: Ken Lidster Executive Producer: Ray Di Carlo Senior Producer: Tsui Ling Toomer Producer: Kara Place Coordinator: Ryan Shanholtzer Director of Photography: Mark Eifert Product Shoot Director of Photography: Jay Wesley Jones Stage Manager: Jim Birkett Art Director/ Set Designer: Curt Enderle Art Department Director: Solomon Burbridge Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane Storyboard Artist: Steve Hess Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty Principal Animators: Jerold Howard, Jeff Riley Editorial Supervisor: JD Dawson After Effects Supervisor: Tarn Fox Composite Artists (After Effects): Orland Nutt, Brian Kinkley Composite Artists (2D): Traci Cook Post Production Co: Mission Control, Portland, OR Colorist: Mike Quinn Audio Post: Lime Studiosvia adsoftheworld.com