Prime TV

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Be honest, wed all like to be a little like Don Draper, wouldnt we? Well, with the third season of Mad Men, we can. By watching each episode, well all soon be chain-smoking, shagging and drinking on-the-job like theres no tomorrow. Well, thats what DraftFCB Auckland would have us believe. The TV and radio spots, plus outdoor and online work all challenge audiences with the line howDonareyou.com which, you guessed it, is the address of a site where we can all get a helping hand increasing our Don-ness. DraftFCB even gave journalists a helping hand, by sending them a hand-made Don Doll action figure of their own (complete with authentic hand-stitched houndstooth suit and trilby hat) just the thing for picking up a few tips on Dressing like Don. Or maybe practicing a few moves on some poor, unsuspecting female action figures.

Advertising Agency: DraftFCB, Auckland, New Zealand