Paramageddon 2012

Information / Credits

PHARMAGEDDON 2012 (http://www.pharmageddon2012.com) . It combines direct mail, email, videos (http://www.youtube.com/pharmageddon2012), blogs (http://pharmageddon2012.wordpress.com/), ads, and twitter (http://twitter.com/phrmageddon2012) streams. The campaign was directed at pharmaceutical companies and highlights the mistrust between big pharma and physicians.

Morning (http://www.fridaymorning.com) and S+R Medical Communications (http://www.srmedcom.com)