DDB

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Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the print button. At the same time a small description field pops up and shows the message: Save paper, save trees. Please do not print out this e-mail. Thank you! If the user presses OK for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel, the saw stopped and he heard birds singing.

Agency: DDB Berlin, Germany.