Shilo is very proud to reveal their latest brand film for Under Armour. Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour's flagship ColdGear line, the :30 spot is entitled "ColdGear, Lindsey Vonn + Dick's." Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co-wrote the spot's script along with Andre Stringer. To film the action as realistically as possible, the team found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, they added additional details back in their studio to heighten the story's visual drama via seamless VFX artistry.
Project Title: Under Armour "ColdGear, Lindsey Vonn + Dick's" Length: :30 Debut Date: Nov. 6, 2009 Film Location: Filmed on location in Los Angeles. Client: Under Armour Senior VP Brand: Steve Battista Creative Director: Brian Boring Strategic Marketing Manager: Emily Johnson Art Director, Interactive: Nathan Shriver Ideation: We Make It Good Writers: Andre Stringer, Clayton Vomero Director: Shilo Production Company: Shilo Creative Director: Andre Stringer Associate Creative Director: Noah Conopask Lead Artist and CG Supervisor: Tamir Sapir Director of Photography: Martin Ahlgren Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir 3D Animation: Erik Lee 3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir 3D Modeling: Youngmin Kim, Jiyoung Yoo 3D Texturing: Jiyoung Yoo, Billy Jang 3D Tracking: Eric Epstein Storyboard Artist: Fred Fassberger Matte Painting: Rodeo FX, Helen Kim Roto Artists: Jihyae Ham, Carlos Rosario, Helen Kim Editor: Nate Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Line Producer: Chris Palladino Head of Production: Julie Shevach Executive Producer: Tracy Chandler Music Company: Echolab Composer, Sound Designer: Gavin Little VO Recording and Mix Company: SoundLounge VO Recording and Final Mix: Peter Buccellato VO Talent: Debra Bond, Mark Jones