diabetesisnopicnic.com
Son Caught in the Act
Son Caught in the Act
Everyone is aware of diabetes, but few people understand how devastating the disease can be," explains Serve Founder, Gary Mueller on why his organization took such a provocative approach in their communications on this issue. "We believe people need a wake-up call on this issue. If we want people to change their unhealthy behaviors, they need to see this disease in a different light. We need to make people uncomfortable with their inaction. Focusing on educating people about the devastating consequences of diabetes is the best way to do that.
TITLE: "Caught" AGENCY: Serve Marketing CLIENT/PRODUCT: Diabetes CREATIVE DIRECTOR: Gary Mueller ART DIRECTOR: Rich Kohnke COPYWRITER: Jeff Ericksen DIRECTOR: Bob Purman PRODUCER: Terri Burmester EDITOR: John Elemendof, Wonder Wonder MUSIC/SOUND: Peter Batchelder, Independent Studios PRODUCTION COMPANY: True North
