Toyota

Information / Credits

The brand launch by Saatchi & Saatchi Australia for Toyota's Hybrid Synergy Drive the latest generation Petrol and Electric Hybrid engine. It's unique brand spot for Toyota's Hybrid Synergy Drive.The single take film dramatizes HSD technology, which unites a petrol engine and an electric motor in perfect harmony.It's a human way of demonstrating a highly mechanical concept: that electric and petrol engines work 'Better Together' inside Toyotas HSD Engines.Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds.

Client: Toyota Australia Agency: Saatchi & Saatchi Australia Production Company: Stink London Director: Ne-o Executive Creative Director: Steve Back Creative Director: David Bowman Art Director: Peter Galmes Copywriter: John McKelvey Agency Producer: Barbara Devlin Country: Australia