Misfit Toys
This new spot for Verizon ups the ante in the carrier's smackdown of AT&T's spotty 3G coverage. Created out of McCann, the spot depicts a hapless iPhone landing on the Island of Misfit Toys (from the Xmas classic Rudolph the Red Nosed Reindeer).
Advertised brand: Verizon Wireless Advert title(s): Misfit Toys Advertising Agency (Name, City, Country): McCann Erickson, New York, USA Agency website: http://www.mccannny.com Chief Creative Officer: Joyce king Thomas Executive Creative Director: George Dewey Group Creative Director/Art Director: Marco Cignini Group Creative Director/ Copywriter: Daniel Donovan Executive Producer: Michele Ferone Producer: Daniel Miller Published/Released (Month, Year): November 8, 2009