TV3

Information / Credits

Prison Break returns 19th Nov. Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand Executive Creative Director: Nick Worthington Deputy Creative Director: Karl W. Fleet Art Director: Emmanuel Bougneres Photographer: Henry Jen Copywriter: Karl Fleet Account Director: Karla Fisher Account Executive: Virginia Frankovich