Strategy: The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations. Idea: Based on this strategy, Douwe Egberts launched the campaign A good conversation starts with Douwe Egberts. To support this campaign, they created the conversation cup. A coffee cup that helps you choose a conversation subject. Simply put your spoon in the cup and let it decide for you. Results: The campaign led to a lot of heated conversations at the workplace and restaurants where they were distributed. They gave a great boost to the campaign A good conversation starts with Douwe Egberts.
Advertising Agency: Duval Guillaume Brussels, Belgium Creative Directors: Katrien Bottez & Peter Ampe Copywriters / Art Directors: Hans Kerkhoff, Raoul Maris Strategic Planner: Katrien Bottez Media Planner: Annemie Verschueren Account handling: Matthias Dubois, Annelies Van Der Donck Print Producer: Claudine Sweers DTP: Arnaud Duvalvia adsoftheworld.com