De Lijn

Poster takeover

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Information / Credits

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: "whatever you're planning tonight, plan your transport too. Take the night bus". http://www.nachtlijn.be

Advertising Agency: Duval Guillaume, Belgium Creative Directors: Katrien Bottez & Peter Ampe Copywriter: Geerard Van de Walle Art Director: Sven Van Hooydonck Online Art Director: Derek Brouwers Account handling: Matthias Dubois & Tom Sneppe Art Buyer: Ingrid Deuss Print Producer: May-Britt Verhoeven Photographer: Ever Thiry Retouching: Fred Dupont

via adsoftheworld.com