Featured in the video are familiar stars of Discovery Channels hit series singing along in very familiar surroundings including Captains Sig Hansen, Phil Harris, Johnathan and Andy Hillstrand and Keith Colburn of DEADLIEST CATCH hauling off crab pots; DIRTY JOBS host Mike Rowe busting throw muck and dirt; MYTHBUSTERS Adam Savage and Jamie Hyneman mischievously experimenting at M5; STORM CHASERS Reed Timmer racing toward the eye of a tornado; Ben Bailey host of the Emmy award-winning CASH CAB cruising Times Square; SURIVORMANs Les Stroud wading waist deep in swamp waters; and extreme sports fisherman MAN VS FISHs Matt Watson diving on top of a marlin. In addition to Discovery Channel talent, the new spot includes personalities and places that illustrate the wonders of the world including sixteen year old Zac Sunderland, the youngest person to circumnavigate the world; Dean Kamen, the inventor of the Segway; the Transformers and Europes massive Hadron Collider, the largest and highest energy particle accelerator. In addition to newsmakers and noteworthy places, the fourth graders of Miami Elementary School in Clinton Township, Michigan make an appearance with their own homegrown version of Boom de Yada. The original spot premiered in March 2008 and went on to pick up several prestigious industry awards including a Promax, Clio, One Show, International Andy and an Art and Technique of the American Commercial (AICP) Award for musical arrangement.
Client: Discovery Channel Agency: 72andSunny Creative Director: Glenn Cole CD/Designer: Bryan Rowles CD/Copywriter: Jason Norcross Agency Executive Producer: Sam Baerwald Agency Producer: Angelo Ferrugia Production Company: Outsider Director: James Rouse Director of Photography: Max Goldman Producer: Jeremy Barrett Editorial Company: Mad River Post Editor: Lucas Eskin Producer (Editorial): Ann Kirk VFX: Method VFX/Online Artist: Alex Kolansinski VFX Producer: Helena Lee Music: Beacon Street Studios Composer: Brian Chapman Producer (Music): Adrea Lavezzoli Sound Design: Lime Studios Mixer: Loren Silber Telecine: Company 3 Colorist: Stefan Sonnenfeld