Any Given Monday, Peruvians find out vika Y&R Peru that connected can do more. The new Movistar's promise brand to celebrate Peru's booming moment (economically, creatively, culturally, etc), after years of several difficulties.In a diverse and often fragmented country, utopia plays a role when people decide to sum up simple or big decisions and get connected each other for the collective purpose of bringing up the country to a superior level. Celebreted cultural references are included, like quotations from Cesar Vallejo (greatest Peruvian poet) and Mario Vargas Llosa (the most important Peruvian writer). The most famous sentence of his most famous novel character ("Zavalita", an emble of disenchantment): "When did Peru fucked up", is converted to: "When did Peru got straigthen out".
Client: Movistar Agency: Y&R Peru Production Company: FatFreeFilms, Lima Director(s): Milovan Radovic Creatives: Executive Creative Director: Flavio Pantigoso Head of Art: Christian Sanchez Copywriter: Flavio Pantigoso Agency Producer: Patricia de la Cuba Other Credits: Assistant Director: Nelson Aguilar Art Director (Production): Sandro Angobaldo Executive Producer: Alejandro Noriega Assistant Producer: Eduardo Guerra Field Production : Gabriela Del Prado Editor: Micky De La Barra Post Production: Fusion Atomica, Lima Post Producer: Guaguin Audio: Megafono, Lima Audio Producer: Franjo Antich Account Director: Eduardo Grisolle Account Supervisor: Manuel Ahumada Account Executives: Manuel Bellido, Sharon Benzaquen Client Approval: Luis Eduardo Garvan, Fiorella Espejo, Ricardo Hjares